Terms of Service

The Service is operated as Peitho (“Peitho”, “we”, “us” or “our”), reachable at support@peitholeads.com. These Terms of Service (“Terms”) govern your access to and use of this website and the Peitho application, together with any related software, features or content (the “Service”).

By visiting the site, creating an account, or using the Service in any other way you agree to be bound by these Terms. If you do not agree with any part of them, do not use the Service.

Where you accept these Terms on behalf of a company or another organisation, you confirm that you have authority to bind that organisation, and “you” means that organisation.

You must be at least 18 years old, and legally capable of entering into a binding contract, to use the Service. The Service is a professional tool for finding and contacting prospective business customers; it is not intended for personal, family or household use, and it is not intended for anyone under 18.

You are responsible for ensuring that your use of the Service is lawful where you are, and in the places where the people and organisations you contact are.

The Service helps you find public conversations, companies and creators that may be relevant to your product, prepares draft copy for those opportunities, publishes approved posts to accounts you have connected, and reports back on what those posts and any replies produced.

Drafting and publishing are separate steps. Nothing is published to a connected platform without an approval recorded by a person who holds the permission to give it. That gate is part of the Service; it is not a setting that can be removed.

We do not promise outcomes. We do not warrant that the Service will find any particular number of leads, that any lead will be relevant or contactable, that any platform will accept a post, that any message will be read or answered, or that you will obtain any customers, traffic or revenue. Every figure the Service reports — including scores, estimates and rankings — is an indication for you to judge, not a statement of fact, and you should not rely on it as an assessment of any person.

You must provide accurate information when you register, keep it up to date, keep your password confidential, and tell us promptly if you believe your account or a connected account has been compromised. You are responsible for everything done through your account.

An organisation account may be administered by its members. Administrators can invite and remove people, assign roles and permissions, connect accounts, and see activity within that organisation. Where you join an organisation, its administrators control your access to it.

You must not share an account between people, resell access to the Service, or open accounts by automated means.

The Service works with third-party platforms and services, which may include Reddit, X, LinkedIn, Meta (including Instagram and Facebook), TikTok, Google (including YouTube), Discord, business registries and other public data sources. You are responsible for the accounts you connect. When you connect an account you confirm that you own it or are authorised to act for it, and that you consent to the Service reading from it, publishing to it, and receiving engagement data about it on your behalf.

Your use of any third-party platform through the Service is also governed by that platform's own terms, policies, developer agreements and community rules, and by the law that applies to it. You must comply with them. In particular, you must not use the Service to post content that a community prohibits, to send unsolicited messages in breach of anti-spam law, to exceed a platform's rate limits, or to do anything else the platform forbids.

Those platforms are not ours and are not controlled by us. We are not affiliated with, endorsed by, or sponsored by any of them. They can change their interfaces, permissions, policies or prices at any time, and can restrict or withdraw access. Where that happens, features of the Service may stop working, change, or be withdrawn, and we may suspend them while we adapt. We are not responsible for any loss caused by a third party platform's acts, omissions or decisions.

You keep all rights in the content you put into the Service — your campaigns, briefs, drafts, edits, notes, tags, uploaded media and messages (“your content”). We claim no ownership of it.

You grant us a non-exclusive, worldwide, royalty-free licence to host, store, copy, process, transmit, display and adapt your content, but only as needed to operate and provide the Service to you. That includes sending it to the accounts and platforms you have connected, to the email provider that delivers your account and outreach messages, and to the content generation service configured for your deployment so that it can write or classify text for you. It also includes keeping backups and making the content available to the members of your organisation.

You are responsible for your content, and you confirm that you have the rights needed to give us this licence. You must not upload content that is unlawful, that infringes anyone's rights, that contains another person's confidential information, or that you are not permitted to share.

If you send us feedback or suggestions, we may use them without restriction or obligation to you.

The Service uses automated systems to draft copy, to judge how relevant a lead is, to classify the sentiment of replies, and to suggest changes to your approach. That output is generated, not verified. It can be inaccurate, incomplete, out of date, duplicative, or unsuitable for the place you intended to publish it, and it can occasionally reproduce patterns from its inputs.

You are responsible for reviewing everything before it is published or sent. That includes checking facts and claims, spelling and grammar, tone, links, any mention of a third party, and whether the content fits the rules of the community or platform it is going to. Do not approve, publish or send anything you have not read.

You are responsible for what is published from your connected accounts and for any message sent in your name, whether you wrote it or the Service drafted it. We do not pre-screen content and are not obliged to monitor it.

You must not use the Service to:

• send spam, or bulk or unsolicited messages contrary to applicable law, including the rules on electronic marketing that apply where the recipient is;
• post or send content that is unlawful, defamatory, fraudulent, misleading, threatening, harassing, hateful or discriminatory, that infringes anyone's rights, or that impersonates a person or organisation;
• promote anything illegal or harmful, or target minors, or attempt to contact anyone who has asked you not to;
• work around, disable or exceed a rate limit, quota, removal or suspension imposed by us or by a platform — including by opening further accounts or connecting accounts that are not yours;
• scrape, harvest or accumulate personal data from the Service or the platforms beyond what your connected accounts and their terms permit;
• upload malware, probe, scan or test the vulnerability of the Service, or interfere with it or with any other customer's use of it;
• access data belonging to another organisation, or attempt to defeat authentication, permissions or any other access control;
• copy, modify, distribute, rent, sublicense or resell the Service, take it apart, or build a competing product from it, except as permitted by law that cannot be excluded.

We may investigate suspected breaches, and may suspend or terminate access under section 11.

The Service is a paid product. Fees, the limits of each plan, and the features each includes are shown on the pricing page and in the billing area of your account at the time you subscribe. Plans renew automatically for a further period of the same length until cancelled.

Payments are processed by our payment provider, which receives your payment details directly. We do not receive or store your card number. By subscribing you authorise recurring charges to your chosen payment method until you cancel.

You can cancel at any time from the billing area of your account. A cancellation stops the next renewal; it does not end the current period, and you keep access until that period ends. Except where the law requires otherwise, fees already paid are not refundable, including where you cancel partway through a period or do not use the Service. Different terms apply where the law gives you a right of withdrawal, and you should contact us where you believe one applies.

Fees are exclusive of taxes unless stated otherwise, and you are responsible for any tax that applies. We may change our prices; where we do, we will give you notice before the change takes effect on your plan, and you may cancel before then if you do not accept it.

If a payment fails or is reversed, we may retry it and may suspend the Service until the account is brought up to date. Invoices or receipts from the payment provider stand as evidence of the charges that were due.

Downgrading or cancelling can put your account over the limits of the plan you move to. Where that happens you will need to reduce your use to fit before the change takes effect.

The Service is provided on an as-available basis. It may be interrupted for maintenance, upgrades, security work, or causes outside our control, including failures at a platform or infrastructure provider. We do not commit to any level of uptime or availability, and no service level agreement applies unless we have signed one with you separately.

We may add, change, or withdraw features, and may change the limits of a plan, on reasonable notice where the change materially reduces what you already pay for. We may label a feature as beta, preview or experimental: such features are offered as they are, may be unstable or withdrawn at any time, and may be excluded from any commitment we otherwise make.

You may stop using the Service at any time and may ask us to close your account.

We may suspend or end your access, in whole or in part, immediately and without refund where: you breach these Terms or the terms of a connected platform; fees are due and unpaid; your use is unlawful, abusive, or puts another person, a platform or us at risk; your use threatens the security or stability of the Service; we are required to by law or by a platform; or the account is inactive or dormant for a long period.

Where the problem can reasonably be put right, we will normally warn you first and give you the chance to do so. We are not obliged to give notice where doing so would cause harm, defeat a legal requirement, or let a breach continue.

When access ends, your right to use the Service ends at once. Sections that by their nature should survive do so — including your content licence to the extent needed for backups and records, and the sections on automated output, acceptable use, no warranty, liability, indemnity, intellectual property and governing law. Closing an account does not discharge fees already due.

The Service is provided “as is” and “as available”. To the fullest extent permitted by law, we exclude all warranties, representations, conditions and terms of any kind, whether express or implied, including any implied warranty of satisfactory quality, fitness for a particular purpose, accuracy, or non-infringement.

We do not warrant that the Service will be uninterrupted, timely, secure or free of error; that defects will be corrected; that data will not be lost; that any platform will accept, display or keep a post; that a lead will be accurate or contactable; or that the results you obtain will meet your expectations.

Nothing in these Terms excludes or limits any warranty or right you have that cannot lawfully be excluded or limited, including your statutory rights as a consumer where you act as one.

To the fullest extent permitted by law, we are not liable for any indirect, incidental, special, punitive or consequential loss or damage, or for any loss of profit, revenue, anticipated savings, customers, business, opportunity, goodwill, reputation or data, whether the claim arises in contract, tort (including negligence), breach of statutory duty, or otherwise, and whether or not the possibility of such loss was known to us.

To the fullest extent permitted by law, our total aggregate liability arising out of or in connection with the Service or these Terms is limited to the greater of the total fees you paid for the Service in the twelve months immediately before the event giving rise to the claim, and one hundred US dollars.

We are not liable for anything caused by a third-party platform or service, by content you supplied or approved, by your use of the Service in breach of these Terms or of any law, or by an event beyond our reasonable control.

Nothing in these Terms limits our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for anything else that cannot lawfully be limited or excluded. Some jurisdictions do not allow some of the exclusions above, so parts of this section may not apply to you; where that is the case, our liability is limited to the smallest extent that law allows.

You agree to indemnify and hold harmless Peitho against any claim, demand, action, proceeding, loss, liability, fine, damage, cost or expense (including reasonable legal fees) brought by a third party that arises out of or relates to: your content; the accounts you connect and anything done through them; posts published, messages sent, or outreach carried out using the Service; your breach of these Terms, of a platform's terms, or of any law; or your infringement of anyone's rights.

We will tell you about a claim covered by this section, and we may ask you to take over its defence. We may also take part in it through our own advisers at your expense, and you may not settle a claim in a way that admits fault on our part or imposes an obligation on us without our written consent.

The Service itself — its software, source, design, interfaces, text, marks and the compilation of its data — belongs to us or to our licensors, and is protected by intellectual property law. Nothing in these Terms transfers any of it to you. You receive only a limited, non-exclusive, non-transferable, revocable right to use the Service for your internal business purposes while your subscription is active and in good standing.

You may not remove or obscure ownership notices, use our names or marks without our prior written permission, or suggest a partnership or endorsement that does not exist.

Our Privacy Policy explains what personal data we collect, why, who it is shared with, and how to exercise your rights. It forms part of these Terms, and by accepting these Terms you acknowledge it.

The Service depends on and links to services run by other companies, including platform APIs, payment processing, email delivery, hosting and the content generation service used for your deployment. Those services are governed by their own terms and privacy practices, which we do not control and are not responsible for. Their inclusion does not mean we endorse them.

Where you connect a service that stores or forwards your data — a CRM, for example — you are responsible for that connection, for the permissions it grants, and for how that provider handles the data once it has been sent.

We may update these Terms to reflect changes in the Service, in the law, or in how we operate. The date at the top of this page shows when the current version took effect. Where a change materially affects your rights or obligations, we will give you notice by email or in the application before it takes effect, and where the law requires it we will ask you to accept it again.

Continuing to use the Service after a change takes effect means you accept the updated Terms. If you do not accept them, stop using the Service and close your account; where a change materially reduces what you already pay for, you may cancel as set out in section 9.

These Terms, and any dispute or claim arising out of or in connection with them or the Service (including non-contractual disputes), are governed by the laws of the country in which Peitho operates. The courts of that country have exclusive jurisdiction to settle any such dispute or claim, and both you and we submit to their jurisdiction.

Nothing in this section deprives you of the protection of the mandatory rules of the law of the country in which you live, where those rules would apply regardless of this clause.

• Entire agreement. These Terms, together with the Privacy Policy and any order or plan details you accepted, are the whole agreement between us about the Service, and replace anything said or written before.
• Severability. If a provision of these Terms is found to be unenforceable, it is limited or removed to the smallest extent necessary and the rest stays in force.
• No waiver. If we do not enforce a provision on one occasion, that is not a waiver of it or of any other provision.
• Assignment. You may not assign or transfer your rights under these Terms without our written consent. We may assign ours to an affiliate or to a successor in connection with a merger, acquisition or sale of assets, on notice to you.
• No agency. Nothing in these Terms creates a partnership, joint venture, agency or employment relationship between us.
• Notices. We may give notice by email to the address on your account or within the application; you may give notice to the address in section 21. Notice is treated as received when sent by us, and when acknowledged by us if sent by you.
• Force majeure. Neither of us is liable for a failure to perform caused by something beyond our reasonable control.

Questions, notices and complaints about these Terms should be sent to support@peitholeads.com. We aim to answer legal correspondence promptly.