What should a solo founder do first to market an app?

Write down the words your buyers use for the problem — not your feature names — and go and read the places they already ask about it. The demand already exists in public; the first job is finding where it is written down, which is the part Peitho automates.

Does posting in communities count as app store optimisation?

No, they are different jobs. Store optimisation works on people who are already browsing a store. Community participation reaches people who have the problem but have never heard of your app, which is the larger group and the one that compounds.

Will this get my account banned?

Communities that ban self-promotion are detected and skipped before a draft exists, posting rates are capped per account and platform, and nothing is published without your approval. That removes the usual causes; it does not make a bad-faith reply a good one, which is what the approval step is for.

How much time does it take each week?

The work becomes reviewing and approving drafts rather than writing and finding them. There is no fixed number — it scales with how many leads you want to answer, and nothing is queued until you decide.

Marketing an app

You shipped the app. Now you have to market it yourself.

Most apps are marketed by their founder, on top of building them. That is a distribution problem, not a copywriting problem: the people who would use your app are already describing the problem it solves, in public, without knowing your app exists. Peitho finds those conversations and drafts the reply — so marketing your app is a review queue rather than a blank page.

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Launch day is not a marketing plan

A launch gets you one spike from an audience that already follows you. What it does not do is put your app in front of anyone who was not already listening. Sustainable app marketing is repetitive and unglamorous: find a conversation where somebody has the problem, say something useful, and let the product be found from there. Doing that by hand does not scale past about two posts a day, which is where most founders stop.

Almost nobody searches for your app's name

Brand search only exists after you have distribution, so ranking for your own name is not a growth channel. The queries that do have volume are the ones describing the problem — which is why the useful work is answering those, in the places they are asked, rather than optimising a page only your existing users will find.

The demand is already written down, in public, in the words your buyers use
Answering a specific question beats broadcasting a general announcement
The same thread that produces a user also produces a public page that ranks

Where app marketing actually happens

Conversation platforms, mostly: Reddit, X, Discord servers for your niche, Hacker News, independent forums and feeds. Alongside them, business registries and map data for the local businesses or companies you want to reach. Peitho watches all of them with a watermark per source, so it reports what is new rather than resurfacing the same thread every poll.

Communities with self-promotion bans are skipped before a draft is written for them
Rate limits are enforced per account and per platform, not globally
Rollouts can be spread across days with drip sequences instead of one burst

What a week of it looks like

You describe the app once — what it does, who it is for, the words your buyers use. Peitho keeps finding and ranking leads. For each one it writes a draft in your voice, matched to the norms of that community. You spend a short session editing and approving rather than starting from nothing. Approved posts roll out on a schedule, and the replies come back into a single inbox.

Every lead shows why it ranked where it did
Nothing is published without a decision from a person
You can see which platform, community and time of day actually earned a reply

What you still have to do yourself

Marketing an app is not fully automatable, and a tool that claims otherwise is selling you a ban. You still have to know what your app is for, and you still have to approve what goes out under your name. An app store listing, pricing, onboarding and the product itself are yours. Facebook Groups are drafted for you to paste, because Meta removed the group-posting API. Discord is reply-only, in channels you administer.

Common questions

What should a solo founder do first to market an app?: Write down the words your buyers use for the problem — not your feature names — and go and read the places they already ask about it. The demand already exists in public; the first job is finding where it is written down, which is the part Peitho automates.
Does posting in communities count as app store optimisation?: No, they are different jobs. Store optimisation works on people who are already browsing a store. Community participation reaches people who have the problem but have never heard of your app, which is the larger group and the one that compounds.
Will this get my account banned?: Communities that ban self-promotion are detected and skipped before a draft exists, posting rates are capped per account and platform, and nothing is published without your approval. That removes the usual causes; it does not make a bad-faith reply a good one, which is what the approval step is for.
How much time does it take each week?: The work becomes reviewing and approving drafts rather than writing and finding them. There is no fixed number — it scales with how many leads you want to answer, and nothing is queued until you decide.